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Hi Miriam,

This is a great question. I think of these things in the following way:
• Tags: these are relevant only to a specific highlight or snippet of an interview. These are containers in which you want to collect very specific snippets of interviews. Examples include:
◦ Features
◦ Tasks
◦ Behaviors
◦ Sentiment
◦ Next steps
• Fields (let's distinguish between note and insight fields as well)
◦ Note fields: this is information that you want to record with every piece of data (note) that you upload. Generally for an interview I would include demographics like (role, company, industry). In general I think differing these by folder makes sense for a lot of teams.
◦ Insight fields: This is information that you want to be captured with insights that are published

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