Automating Data Extraction from Customer Interviews for Quantitative Insights
I have a customer case that i cannot figure out, so I hope you can help me. They are doing interviews with an interview guide, and are looking to extract quantitative data from the interviews. Eg. customer A gives solution B a rating of 2. How can I do this? I am currently going through the interviews (and using magic highlights), to tag the data and then putting it in the highlight board to manually extract, but they only have less than 5 minutes to look at the interview after it is conducted and they want to do 1000+ interviews, so this will be too time consuming. Is there somewhere I can set up the questions like in the quantitative function, and it will then find the right places automatically? I need some sort of automation for this..