The Customization Trap in ESG B2B SaaS: Insights and Strategies
Just published a piece that's been brewing for months: The Customization Trap in ESG B2B SaaS Software Quick question for the group: How many of you have been in a room where sales promises a client custom ISSB reporting templates in "just a few weeks" and engineering gives you the look of death? šāāļø I spent the last 2 years building ESG SaaS products (Reporting, Carbon Calculators, Value Chain Analysis & Materiality Assessments) and watched customization go from competitive advantage to product killer. The blog dives into:
Why customization in ESG software is simultaneously your best weapon and biggest weakness
The technical debt nightmare that nobody talks about
How to say "no" to feature requests without torpedoing million-dollar deals
Frameworks I've built for strategic prioritization
Would love your thoughts and war stories: https://substack.com/home/post/p-177085990