Creating a Competitive Audit Structure in Dovetail
I am wanting to do a competitive audit, has anyone come up with a clever way to structure this in Dovetail?
Brian We've put competitive audits in Dovetail, but honestly have just utilized the Insights section to structure it similarly to a report. We included an overview (good spot to list all of the competitors) then used sectioning to dive into each one, with screenshots and links included. At the end, you could include best suggestions moving forward, etc. Kinda simple, but sometimes simple is good!
Brian··Thank you! yes, sometimes simple is good. 🙂
- Brian··
My first approach was to create a data element for each audit and tag each based on the various elements across the audit each competitor to compare across. I am still working on it but I will post once I have a better idea of what I am doing
- Brian··
I was considering recording a video of myself reviewing each so I upload and tag the transcriptions, thoughts?
Brian Yeah, that's definitely one way to do it. Not sure how many competitors you are looking at or what your time frame may be - we found it to be quicker/easier just to take screenshots and notes. But if you're able to record, transcribe, tag, and element them - heck yeah!