Can your research keep pace with medtech innovation? When patient outcomes are at stake, there's no room for guesswork. Yet, traditional research often struggles to meet the speed and complexity of today's medical product development.
Join two industry experts to explore evolving research practices for both physical devices and digital health tools. This session will help you refine your craft, from segmentation to insight activation, to better support the quadruple aim: improving care, health outcomes, cost efficiency, and the clinician experience.
You’ll learn how to:
- Identify the right problems to solve
- Recruit patients and HCPs with thoughtful segmentation
- Execute studies with rigor and impact
- Engage internal stakeholders meaningfully in the process
- Translate research into decisions that drive product success
