Can you say something more about why you're looking to measure something using qualitative research?
When I've been interested in a fast-moving landscape before, I've run my own tracking quant survey for my target audience with a set of questions to measure the things we cared about. For example, I was working for a healthcare company at the beginning of covid. It was clear to me that people's attitudes about telehealth were going to shift quickly, which was important to our company and our business. I did a monthly survey for the first 12 months, then moved to quarterly. I left that company a couple of years ago, but understand that they're still running that survey twice per year.
