Effective Metrics for Reporting UX Research Impact in B2B

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Hello, we are looking into different ways/metrics to report impact of UX Research in B2B setup. In the past, we would report on successful decisions taken, areas where UX Research changed direction etc but they got difficult to track as we scaled and I wonder if people have found ways that are more helpful and trackable over time.

2 comments

Jocelyn S.
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Oh that would be cool to be able to track numerical right in Dovetail Hey Dovetail We've started creating an insight in some of our projects that is specifically for summarizing any decisions or actions taken as a result of the research in that project.
Apoorva M.
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I like the latter idea because it is contextual and easier to remember. I will think about it and discuss with my team.