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Research Questions

Effective Metrics for Reporting UX Research Impact in B2B

Avatar of Apoorva MittalApoorva Mittal
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Hello, we are looking into different ways/metrics to report impact of UX Research in B2B setup. In the past, we would report on successful decisions taken, areas where UX Research changed direction etc but they got difficult to track as we scaled and I wonder if people have found ways that are more helpful and trackable over time.

2 comments

  • Avatar of Jocelyn Smith
    Jocelyn Smith
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    Oh that would be cool to be able to track numerical right in Dovetail Hey Dovetail We've started creating an insight in some of our projects that is specifically for summarizing any decisions or actions taken as a result of the research in that project.

  • Avatar of Apoorva Mittal
    Apoorva Mittal
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    I like the latter idea because it is contextual and easier to remember. I will think about it and discuss with my team.