Stephanie P.

Nathalie T. - Thanks for sharing your experience! I agree - that is a hypothesis of ours too (survey fatigue), along with just general attention fatigue and the state of the world. We also do random sampling to ensure no one is getting messaged too frequently, same messaging, same type of audience and tanked over a couple years. In other channels folks are sharing that they are seeing similar trends, so there is definitely something here.

Our own customers.

We use userinterviews, with good screeners you can generally find good participants. In our industry we've had less success with respondent. We also have our own panel of customer users we've been building over time.

This is only simplified if you use contacts. Now it's harder to use for those of us who don't use contacts or don't want PII mixed in with our research data since we have to anonymize/delete per our data governance and retention policies. It seems like we're being forced to used contacts.