Seeking Participants for Niche User Testing on Religious Programming

Hi everyone 👋🏾, I just noticed we can user test recruiting through Dovetail 🎉! However, I am needing some for a very specific niche. I am needing to find people who either listen to or watch Christian or religious programming. Also, people who's every donated to a nonprofit in the past or on a regular basis (though I think this will be a whole lot easier to find via a screener) - but I think the biggest challenge will be the Christian or religious programming group. Does anyone have any ideas of how to find some participants in a niche like this? Or would the Dovetail recruitment pool be good for something like this?

4 comments

Josh
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Depending on where you are, that demographic isn't niche at all — the Gospel Music Association found 68% of Americans reported listening to Christian music in the last month, and 16% listened weekly — which aligns with Statista's finding that 16% of Americans reported listening to religious music or shows on the radio. It's one of the fastest growing genres in the states and globally. so if you just survey the US population, on average more than 1 of every 6 person will meet this criteria. You could further refine with a weighted sampling that targets states with more Christian populations, like South Eastern or Midwestern states (so long as geographic bias isn't a huge concern). If your research is global or in another country, you could look for similar demographic data about religiosity by nation / state, province, etc. if you're thinking about paying for a research panel, you could consider reaching out to some religious radio stations and seeing about partnering directly with them, e.g. getting your survey on a mailer. as for your second criteria — theoretically, donating to nonprofits should be fairly common since churches (in the US) are considered nonprofits and run off donations.
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Jenetra Jackson
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Ok, thanks for your feedback Josh. I didn't expect the donor part to be that difficult, my bigger concern was the consumption of the programming. Also, the focus isn't so much on the Christian music, so maybe I should've been a bit more specific - more so, watching sermons, listening podcasts, etc. So since this isn't so "niche" as I previously thought, I'll go ahead and try a recruitment service. Thanks for the info! 😀
Josh
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Of course. On that note — no idea what your research question is, but might be worth trying to stratify your sample by denomination. Perspectives can vary dramatically across those lines.
Jenetra Jackson
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Oh yes, good point!