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Exploring Quantitative and Qualitative Testing for Value Propositions

Avatar of Nathalie TNathalie T
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has anyone ever done quant or qual testing for value propositions? i'd love to pick your brain on what you learned about methodology and stimuli.

4 comments

  • Avatar of Hannah Greene
    Hannah Greene
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    I've not done this specifically, but it does sound like the perfect opportunity to use a pairwise comparison survey!

  • Avatar of Nathalie T
    Nathalie T
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    Hannah Greene oh cool thanks! very interesting. looks like a simpler maxdiff approach, i like it. do you like using opinionx otherwise?

  • Avatar of Hannah Greene
    Hannah Greene
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    Nathalie T Yes! Definitely a simpler maxdiff. Honestly, I haven't had a chance to use it yet! But I've been pitching it to my clients whenever possible because it seems like a great tool. Their email newsletter is also really in-depth and interesting.

  • Avatar of Nathalie T
    Nathalie T
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    i'm always on the lookout for a new survey platform, esp because Alchemer feels very buggy lately. thanks for the suggestion!